3 ways to (usefully) lose control of your brand by Tim Leberecht

1. Summary
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

2. Colleges
  1. 3 ways to (usefully) lose control of your brandVideo Afspelen


Tip  As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world.

Bron  http://www.ted.com/ 

Posted by Ted
Common information
Subject:  Business
College type(s):  • Informatief
Year recorded:  2012
Teacher:  Tim Leberecht
Language:  Engels
Viewed:  1051 times
Rating:  No rating

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