3 ways to (usefully) lose control of your brand by Tim Leberecht


1. Summary
The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

2. Colleges
  1. 3 ways to (usefully) lose control of your brandVideo Afspelen

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Tip  As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world.

Bron  http://www.ted.com/ 

Posted by Ted
Common information
Subject:  Business
College type(s):  • Informatief
Year recorded:  2012
Teacher:  Tim Leberecht
Language:  Engels
Viewed:  1051 times
Rating:  No rating

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