3 ways to (usefully) lose control of your brand by Tim Leberecht


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The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values.

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  1. 3 ways to (usefully) lose control of your brandVideo Afspelen

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Tip  As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world.

Bron  http://www.ted.com/ 

LANG_POSTEDBY Ted
LANG_GENERALINFORMATION
LANG_SUBJECT:  Business
LANG_COLLEGETYPE:  • Informatief
LANG_RECORDINGYEAR:  2012
LANG_TEACHER:  Tim Leberecht
LANG_LANGUAGE:  Engels
LANG_VIEWS:  884 LANG_TIMES
LANG_SCORE:  LANG_NOSCORE

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