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The days are past (if they ever existed) when a person, company or brand could tightly control their reputation -- online chatter and spin mean that if you're relevant, there's a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it -- and using it as an impetus to recommit to your values. |
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As chief marketing officer at frog, Tim Leberecht helps spark and nurture new thinking (and great design) for companies around the world. |
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Business |
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• Informatief
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2012 |
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Tim Leberecht |
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Engels |
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884 LANG_TIMES |
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LANG_NOSCORE |
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